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Use Cases
AI personas that think like your customers
Replace guesswork with actionable feedback from AI personas modeled on real individuals in your target market, helping you test faster, iterate smarter, and reduce risk before going to market.
Get Feedback on Product Concepts
Collect detailed feedback on your product concepts from AI personas that simulate your target customers.
Validate Pricing
Test different pricing strategies with AI personas to find the optimal price point for your products or services.
Evaluate Packaging Designs
Get feedback on packaging designs to ensure they communicate your brand values and attract your target customers.
Test Messaging
Evaluate different messaging approaches to find the most effective way to communicate with your audience.
Compare Flavour Variants
Test different flavor options with AI personas to determine which variants resonate most with your target audience.
Test Marketing
Evaluate marketing campaigns and promotional materials before launch to ensure they resonate with your intended audience.
Technology
Grounded in Real-World Behavior. Validated by Results.
Our AI models don't just imitate customers—they simulate them with precision, built from a foundation of large-scale datasets, behavioral science, psychographic modeling, and industry-specific data.
Trained on millions of data points
Each persona is built using large-scale, anonymized datasets sourced from surveys, purchase behavior, reviews, interviews, and usage patterns—capturing both what people say and what they do.
Grounded in behavioral science
Our models incorporate cognitive biases, decision-making frameworks, and motivational theory to ensure that personas reflect real customer psychology—not just surface-level preferences.
Validated for real-world accuracy
In benchmarking studies, AI persona feedback shows over 90% alignment with results from live customer interviews, panels, and longitudinal user studies.
Process
From Setup to Insight—Fast
Go from idea to insight in minutes with a simple, guided process that anyone on your team can use.
Select what you want to test
Pick what you want to test — a concept, message, ad, or product idea. Our platform supports various testing formats to match your specific needs.
Define your audience
Select the number of participants and key demographics. Our AI will create personas that accurately represent your target customers.
Share your idea
Tell us about what you're testing — just a short description or mockup. Our platform accepts various formats including text, images, and links.
Run the Simulation
Start the test — our AI models simulate real customer reactions in minutes, not days or weeks. Watch as thousands of virtual customers interact with your concept.
Review the Results
See clear, actionable insights within minutes. Our platform analyzes responses and provides detailed reports with recommendations for improvement.
Pricing
Simple, transparent pricing
Choose the plan that's right for your team. All plans include a 14-day free trial.